The ABDPBT Media Kit Is Finally Ready For Review

by anna on April 8, 2010

media kit

I’ve been working on this damn media kit for weeks now, and I’ve finally got something up for you guys to look at. Now, before you go over and rip it all apart, bear in mind that writing a media kit for yourself is a strange experience. On the one hand, you have to really play everything up, which is hard to do without feeling like an ass. So if you read it and think, “What an ass!” there’s no need to let me know, I’m already aware. The web address for the media kit is below; please have a look and tell me what you think.


Now, if you’ll excuse me, I’m going to sit back and wait for the avalanche of advertising contracts that will be coming my way in no time.

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home and uncool April 8, 2010 at 1:02 pm

I’m sure that photo of you and a certain blogger is going to win you even more than your usual share of praise in the Mom-o-sphere.


anna April 8, 2010 at 1:03 pm

Oh, totally, that’s why I included it dude. Number 26,543,210, bitches! This is me going ahead and sucking it. Get used to it.

Kerry April 8, 2010 at 1:56 pm

I emailed. Basically, I love it.

I did choke on the last of the Easter candy over that photo, too.

kalisa April 8, 2010 at 2:06 pm

You probably saw this already, but I think you want to delete the comma after the word “style” on the about page. Looks really good, Anna.

Michele April 8, 2010 at 3:38 pm

It looks great. The photo of she who should not be named, makes me itch.

Daily Coyote April 8, 2010 at 6:58 pm

I think this is very nicely done ~ I especially like your attention to detail throughout. And I like that you share it with your readership.

My question: will you be waiting for advertisers to stumble upon this themselves (nothing derogatory intended by that statement) and initiate contact with you (I don’t see it on your nav bar – will it be there?) or will you be sending the media kit (or link or somesuch) to a specific list of potential advertisers thereby initiating contact yourself? (and please pardon the plethora of parenthesis, I’ve been horseback in the hills all day and one of the consequences of being surrounded by sagebrush for hours on end is a rather rambling train of thought!)

“The New Yorker of mommyblogs”…. a ha! THAT’S why I keep coming back here!

anna April 8, 2010 at 7:11 pm

Hi Coyote: I will probably place it somewhere more noticeable, but for now it’s only in the footer on the landing page. I want to have it accessible from all pages, though, so I’ll probably put it in the footer everywhere. OTOH, maybe I should put it in the nav bar, obviously I’m still thinking about this.

Re: waiting for people to come to me, no, I’ve developed a list of people to solicit, so as soon as I get an email solicitation ready I’m going to send one out. These people are mostly small businesses who have contacted me about product samples, but I think I’m also going to brainstorm for brands that I think “fit” this readership and then see what happens if I solicit them. It’s all kind of a crapshoot at this point, and I’m kind of unsure if it will work. But it’s a good experiment and I know my readers will be very interested to find out if it does.

I needed to get the media kit ready first because we’ve approached sponsors for the product placement experiment and it’s very helpful for them to have something to look at, rather than just speaking hypothetically.

And “The New Yorker of mommyblogs,” I know — get over yourself, Anna — but like I said, you’ve got to sell yourself, and that’s what I aspire to be, so I guess it’s good enough.

Susan Tiner April 9, 2010 at 4:48 pm

Maybe you could set up a page with brands you’re thinking of and let your readers vote? I agree this is The New Yorker of mommyblogs but The New Yorker ads are ho hum. So are the ads in the Atlantic and The Economist. I come here because your blog cooler than The New Yorker and would respond to cooler ads.

It’s nice to see you getting on with your business Anna. I know the previous post was important but it reminded me of Lady Gaga’s home on planet whackadoodle.

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