How To Fire Your Ad Network And Start Making Money From Your Blog

by anna on August 23, 2010

Well, friends, after all this time, it’s finally here! The much-anticipated, completely free, much-hyped ABDPBT View definition in a new window guide to selling advertising on your blog, How To Fire Your Ad Network & Start Making Money From Your Blog is done! Finally! I know! I know! It took me forever to finish it. That’s because I didn’t want it to be a piece of schlock. Read below for everything you need to know about the ebook and how to get it (don’t worry, it’s not very much).

  1. The ebook is framed around how I was, um, let go by my former ad network, and how this ended up being the best thing that happened to my blog, financially speaking. It shows you how you can have a similar experience with your own blog. If your results are anything like mine, you could be making as much as three times more by selling private ads on your own as you do through network ads, or through a combination of network ads and private ads.
  2. The book is designed to help bloggers who are currently using an advertising network, or thinking about using one, or people who have ever thought about starting a blog, and maybe one day using an advertising network to monetize their website. It also might help advertising networks who do not want to act like douchebags, or bloggers who are into different ideas or experimental concepts for monetizing their blogs.
  3. Things that you will learn include: step-by-step instructions to selling private ads, including how to find potential advertisers, how to pitch them, how to close the deal, and how to invoice them; what techniques are best to use to sell advertising space on blogs with smaller traffic numbers; when it’s a good time to start selling space on a blog; what the small blog’s best weapon is in closing a deal with an advertiser; and how to avoid getting ripped off.
  4. The ebook is totally free to download, and you don’t need to give me your email address or anything like that to get it. Just download it.

Click here to download

(Free PDF — you will need to update to the most recent version of Adobe Reader)

Please let me know I’m on the right track by leaving a comment below or writing me an email (anna at abdpbt dot com).

Help spread the word about the ebook. It’s free, so please pass it on to anyone and everyone whom you think might find it useful. Or, please use the buttons below to share on your social media outlet of choice.

Thank you! I cannot wait to hear that you, too, have fired your ad network!

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{ 36 comments }

1
Veronica August 23, 2010 at 12:50 am

I got rid of my blogher ads 2 years ago? (maybe less, maybe more) and it’s been the best thing I ever did. I make loads more per month, PLUS I do sponsored reviews for a lovely sum each, organised by my advertisers, rather than having blogher screech at me if I even dare tell the Internet I like something. And I don’t even have huge traffic, it’s pretty miniscule in the scheme of things.

Plus, on top of that, the guys I work with are approachable and lovely and it feels like a proper community. Not a bunch of women standing on other women, all screeching for top place. (Not that that’s what all blogher users are like, not at all, most are lovely. Probably because they’re the ones being stood on.)

2
Veronica August 23, 2010 at 12:55 am

Admittedly though, I do make more selling ad space directly, rather than through my ad network. But doing both together is working for me nicely.

3
anna August 23, 2010 at 6:30 am

Yes, just one direct space ends up being a lot more for me than tons of network ads, so the work is always worth it.

4
anna August 23, 2010 at 6:29 am

I work with a network now, too, obviously, that has a better cut and I like them personally a lot more. So, yeah, I think that ideally you would work with both a network and your own private ad sales, but the key is to get a network that allows you to do what you need to do. And if you can’t do that, then you shouldn’t be afraid to fire the network.

5
Veronica August 23, 2010 at 7:02 am

Exactly – and funnily enough, I forgot to link the blog I do the ‘proper’ ads on. Heh. I downloaded the eBook too, shall read it properly tomorrow, hopefully during naptime.

6
katy August 23, 2010 at 6:42 am

downloaded, and really looking forward to reading this!

7
anna August 23, 2010 at 12:42 pm

Cool! I hope it’s helpful.

8
Barbara August 23, 2010 at 7:07 pm

Thanks for tweeting this, Katy!

9
Lolly August 23, 2010 at 7:07 am

Congrats Anna, I can’t wait to read it. Go you!

10
anna August 23, 2010 at 12:43 pm

Thanks, Lolls!

11
MommyNamedApril August 23, 2010 at 7:07 am

well played with the free. love that. will read tonight. i gave you a stumble. sorry i misspelled your last name. also, it’s from hubby’s account, so, yeh.

12
anna August 23, 2010 at 12:44 pm

Thanks, April! I thought that the free would be more likely to reach more people, so hopefully it will spread more this way. We’ll see.

13
jonniker August 23, 2010 at 11:22 am

I’m pretty stoked about this. My only complaint is that the advice isn’t, “Just sit there. Ads will come to you!”

You mean I’d have to WORK for this? What? WHAT? How is this FAIR?

14
anna August 23, 2010 at 12:42 pm

I know! And back when the networks always had inventory, that was a major selling factor, I’ll tell you what. But once they started not running ads, then it was like, wait a minute. One thing, though, is that once you start running ads more often then you will get some offers coming to you. So you don’t ALWAYS have to hunt them down on your own.

15
Ginger August 23, 2010 at 12:21 pm

Great job Anna–I already read through it once and already have some notes jotted down for myself. You’ve presented the info really well, and if nothing else have my brain whirling on what *I* might be able to do, and when.

One technical thing…none of the linked text worked from my pdf. VERY possibly could be my stupid version of Acrobat, but the only link that worked for me was the one at the end that had the full http:// or the ones at the bottom with the www. Just FYI.

16
anna August 23, 2010 at 12:40 pm

Ooh, thanks, Ginger. I will check those out. I meant to make sure this was totally error free before I released it, but of course I was so tired by last night that I’m not sure I was totally successful at that. I will take another look at it.

I’m glad you liked it. I really hope it helps people. But yes, it does require work, unfortunately, as Jonna said above. When the networks have ads, they do have that on this model — they are less work.

17
anna August 23, 2010 at 1:37 pm

OK, I updated the links and they *should* be working. That’s what I get for using a word document and just converting it to PDF. Next time I do this I’m actually going to pay a graphic designer instead of doing it myself.

18
Ginger August 23, 2010 at 4:21 pm

I know a guy ;-)

19
Kerry August 23, 2010 at 12:52 pm

I will have to wait to read it until there aren’t small people yakking at me every 12 seconds, but I downloaded it, and it’s GORGEOUS. I noticed that even with all of the yakking.

20
anna August 23, 2010 at 1:38 pm

Thanks, though I’m looking at it and thinking I should have just shelled out the dough to have it done by a graphic designer. Next time I will, only because it makes it so much more work to design AND write it, and that’s part of why it took so long.

21
AlloMarcel August 23, 2010 at 6:25 pm

Thank you very much for your great Free E-book and the smart advices I also discovered on your homepage.

22
Camille August 23, 2010 at 6:34 pm

Thanks for doing this! I have downloaded it and am racing to finish Jane Eyre so I can read it! : )

23
Camille August 23, 2010 at 6:38 pm

Hmm…I’ve downloaded it twice on my MacBook (with Adobe reader) and I only get a two-page file. A lovely cover page that has the image at the top of your post, and a copyright page. Any idea what I’m doing wrong?

24
anna August 23, 2010 at 7:11 pm

Camille, it’s working for me, so I’m not sure . . . but if you want, I can send it to you via email . . .

25
Hope August 23, 2010 at 9:35 pm

Where have you been all my (blogging) life?!!! Seriously, is there a conspiracy to keep you under wraps?! Or am I just totally out of it (until NOW?)

Can’t wait to read this guide and even tho I haven’t read it yet…I KNOW it’s gonna be a “gamechanger.” Cuz I know you got the goods, man.

Have you posted it on Peachhead yet?

If you haven’t, I can post it for you, if you want.

-Hope

26
anna August 24, 2010 at 6:24 am

Well, yes, actually. :)

I don’t even know what Peachhead is, but assuming it is something good, yes, please post it there!

27
Barbara August 24, 2010 at 6:47 am

This is so timely for me, thank you! Tomorrow is my six month anniversary of my blog and I am thinking about how to make $$. I can’t wait to read your book.
I will also have a free ebook coming out very soon about my husband’s battle with lymphoma (which he won) and how the family got through it. It’s been very helpful for some people who’ve read it, so I figured this was a good way to get it out there.
Thanks for the book, and I’m glad I found your blog!

28
Yum Yucky August 24, 2010 at 8:20 am

Oooo. Just flipped through and loving it. Soon I will peel it with a comb to digest every word-morsel. Thanks, Anna!

29
René August 24, 2010 at 12:49 pm

Anna, I’ll never monetize my personal blog but I still found this ebook really helpful. I have a small side business, and this ebook has really given me some valuable information for the other side of what I do in social media – the possibly, someday, paying-for-advertising-on-someone-else’s-blog side. I’ll be very interested If you ever decide to write a guide specifically for small Etsy-type businesses that want to work with bloggers, from the blogger’s point of view.

30
Phyllis August 25, 2010 at 12:03 pm

I’m new to your blog – I think I found you from a twitter link – can’t wait to read your info. I don’t know anything about this and it sounds like you’re just the expert I’m looking for.
Thanks!

31
Liz August 25, 2010 at 9:06 pm

Thanks for this great resource! I’m stopping by from SITS :)

32
Kelly August 26, 2010 at 5:04 am

Awesome. Looking forward to staying up late tonight and digging into this. I was actually planning on writing something similar this fall, so maybe you just saved me all the work. ;)

33
Andrew September 2, 2010 at 8:42 pm

Awesome Anna. Thanks for the ebook. I’ve already downloaded it and congrats! Keep up the great work.

34
Mrs. Accountability September 12, 2010 at 4:30 pm

Just downloaded. Skimmed through it quickly, can’t wait for the chance to read it through. I won’t accept paid advertising without placing “nofollow” on the links and therefore I don’t get a lot of response once I let the advertiser know that. On the other hand, it is easy enough to weed out the payday loan types. I haven’t had too much of a problem with BlogHer, I have my blog set up to follow the guidelines so I can do reviews easily. I use a plugin with Wordpress so that when I use the category reviews it automatically doesn’t show the BlogHer widgets. Thank you for putting this together.

35
Maria September 26, 2010 at 5:16 am

Awesomeness. Aunt Becky sent me over, getting ready to read now. I’m nt a super tiny blog, but I’ve made a whole $18 off adsense in almost a year, LOL.

36
Suniverse September 26, 2010 at 5:53 pm

Thanks so much for doing this. I’ve been thinking about doing this, and this looks like the impetus I need.

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