Everybody wonders why some popular blogs are popular, when there are smaller blogs that are more interesting that stay unsuccessful. Though this is not always the case, it’s often very difficult to discern why one blog makes it and another blog doesn’t, particularly if you are prone to forgetting the reality that most people have no ability to sort quality from crap on their own. Most people do not have a highly developed sense of taste, and they rely on other people to tell them what is good and what isn’t.
There are a bunch of factors that lead to a blog being successful. Only one of these things is quality and talent — there is also longevity, the connections of the blogger to other popular bloggers, the phenomenon of the EVENT , the ability of the blogger to market themselves, and the blog’s story all feed into how popular a blog is. It might seem intuitive that the best blogs seem like the best when you visit them — and sometimes this is absolutely the case — but often this is not true. Something is considered good, much of the time, because somebody influential said that it was good — people who visit the blog are operating on a recommendation from somebody else.
Here’s the thing: back in the day when there weren’t that many blogs to choose from, maybe you checked out each one carefully and decided whether you liked the blog before moving on. There were like ten blogs back then so, you know, why not?
But today, I’m not in the market for any more blogs. I already have too many to read. So when I see your blog, you need to grab me right away and tell me why I need to read you. You simply cannot rely on me to go through and figure out what makes you interesting, because I’m probably not going to do it. And if I’m not going to do it, then you can bet even fewer of the Justin Bieber adoring public is going to bother with it.
If you want to be successful as a blogger, give me a story that I cannot get anywhere else, and make it really easy to find. You have to tell me what it is, don’t count on me figuring it out. There are tons of LOLCats I could be spending my time chuckling over, after all.