ABDPBT Glossary

GapMagic

As a special promotion/sponsorship of the BlogHer 2010, Gap apparently provided professional stylists and clothing for some or all of the speakers at the conference. As a result, in the days and weeks approaching BlogHer 2010, tweets with the hashtag #GapMagic started appearing on twitter, which started to make people ask questions about just what #GapMagic was -- the suspicion being that it was yet another exclusive party that people were talking about on Twitter. When it was revealed that #GapMagic referred to the free clothes from Gap that speakers at BlogHer would be wearing, people began to joke that you would be able to tell who the five remaining people are who will not be speaking at BlogHer, because they will not be wearing clothes from The Gap (because there are so many panels at BlogHer, to clothe all of the speakers would be a large task indeed).

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