ABDPBT Glossary

trust capital

Trust capital is my term for a special form of social capital that develops from the trust that readers develop over time from reading your work on a blog. It's what allows you to sell ad space or monetize a blog, have content sponsored, etc., but it has to be balanced like a checkbook, and can be affected by all kinds of things you do in the blogosphere, including controversies, bad behavior, et cetera. Read more here.

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