BlogHer’s Termination Email

After various accusations of me withholding information, I thought I’d just go ahead and share the email that supposedly eliminates all blame from BlogHer View definition in a new window, according to Erin Kotecki Vest, aka Queen of Spain. Read away. I would guess it is going to just further cloud the issue, but at least this way nobody can say I didn’t tell you everything:

You published a statistic that is not substantiated and false about the blog you signed up for the BlogHer Publishing Network:

@abdpbt View definition in a new window: BlogHer Ad Case Study: before the PW deal, 24% of ads were unpaid or house ads, after the PW deal 78% were: http://tinyurl.com/365dylf

As we reported to you, Q1 ’10 has out-performed Q1 ’09 substantially on your blog. This performance includes the percentage of unpaid impressions:

Q109: 73% of impressions served on abdpbt were unpaid or house ads
Q110: 46% of impressions served on abdpbt were unpaid or house ads*
* You will find all of these further numbers below.
Even if you choose to compare Q1 ’10 to Q4 ’09, your Q409 unpaid/house percentage is accurate at 24%, but your 75% number for Q1 is inaccurate. Your failure to report the seasonal decline and your blog’s financial performance obscures the truth. The BlogHer team has been more than willing to work with you, despite your obvious discontent, but at this point you are deliberately misleading the community and printing falsehoods that are easy for us to refute.

BlogHer’s Editorial Guidelines prohibits publishing content that is “libelous, defamatory, knowingly false or misrepresents.” We are removing you from our network immediately. Please remove all BlogHer code from your blog. You will be sent any outstanding revenue share within the next 30 days.

The BlogHer Publishing Network Team

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