If you’re not familiar with Dooce ’s new(ish) assistant, Tyrant, and his Verizon-sponsored Flickr feed, Uploads from TyrantCam, it’s time to subscribe. Here’s why: after all of these years, TyrantCam is the closest we have ever gotten, and probably the closest we will ever get, to an unvarnished, third-party look inside the Blurbodoocery.
Dooce and Jon put together a slick video about the remodeling of their office that Verizon is sponsoring for them. It’s professionally done, and there are some interesting things about it; for example, they didn’t embed it with a third party video hosting site — it is hosted directly from a site for which they are paying. I assume this has to do with the commercial aspects of the video and its relationship with Verizon, though I think they do a good job of making it not feel like one, in part by making the relationship so explicit (via graphics, etc.) that you cannot take issue with it without feeling like a douchebag. Also, there are impressive technical things about it, e.g. they use graphics, text, and a dooce logo on the bottom right corner of the screen, and that makes me think that they had to buy new software to make the video.
But way more interesting for me than the actual video made for Verizon is the TyrantCam behind the scenes look at it (video posted below) because:
- What the FUCK camera is Jon using? Did they BUY that thing? Is Verizon paying them THAT much for this? Holy HELL are they making a lot of money, in that case, because that is a full on TV rig that dude is using;
- Even if they didn’t buy that thing, how much do you think it costs to rent that thing? Plus all the sound equipment? Wow! Man! This must be a big gig! Did Verizon demand this? My mind is racing! All the questions! Because maybe Verizon did not request it but Heather and Jon thought they should make this a really professional looking product because they wanted to get more gigs in the future;
- Yeah, that might be it, more gigs in the future, more TV gigs in the future! They want more TV gigs in the future! But wait, my secret tip that I got was that the reason she’s not doing Momversation videos anymore was because even though she told me, twice now, that she was going to have a TV show with HGTV at some point, she’s not actually going to have a show with them, but was only hired to drive web traffic, but still has an exclusive deal, and cannot appear on other TV stuff. So wait, if that’s true, who is she trying to convince that she should be on TV? Maybe she’s trying to convince HGTV? IS THAT IT? OMG!
Do you see?
Now don’t get me wrong: there’s no such thing as unmediated discourse that comes out of the Blurbodoocery. But the more meta -content that is produced looking at Il Duce from the outside, the more difficult it is going to be to run it through the Gaussian Blur, and the more we can find out about what is really going on. Now, maybe that’s not what they want, but that IS what their fans want, so I think that TyrantCam might end up with more exposure than their interested in, but it will also end up in more loyalty from their fanbase.
What say you?