Here’s what is happening in the business of blogging this week. Enjoy at your leisure, and don’t forget to check out the ABDPBT, ABDPBT Tech, and ABDPBT Commodity Fetishism versions as well. If you have a link to suggest for next week, please email me at anna at abdpbt dot com and I’ll check it out.
- Facebook might be bigger than Google within five years, and worth more in ad dollars, argues Adam Rifkin in TechCrunch. Ask yourself: if this actually does happen (and this is by no means a foregone conclusion, given that we all know that Facebook SUCKS), but hypothetically, if it were to happen, what the fuck would we do then? What would we do if people did not visit our sites via Google anymore? If you think ad revenues are low now, imagine if most of it were behind a walled garden. (Via Kottke.)
Another interesting thing, Facebook relaunched its Groups feature this week, which is significant to you people only because of the impact it might have on online target advertising (particularly with mommybloggers, I think) in the future. If the problem with Facebook was that there were two settings: communication between two people and between everyone, Groups allows you to fine tune this, make conversations between a few people, or a cabal, or whatever. So potentially, you could have a mommyblogger group in there, and potentially, you could have advertising geotargeted (except it wouldn’t be geotargeted, it would be demographically targeted) to that group. Why does this matter? Well, it’s effectively taking your mommyblogger moneymaking status out of the picture, friends. They tag you as a mommyblogger, and see all your mommyblogger friends, and then target your groups on Facebook, and blam, you’re done. They don’t need to pay you anymore, they just pay Facebook to target your groups.
I know you guys are wondering why I keep talking about Facebook, given the fact that I hate Facebook and, well, this blog isn’t even on Facebook and who gives a fuck, Anna? What are you smoking? Well, here’s the thing: Facebook scares me. I’ve been studying up on Facebook and am at present trying to decide if I need to fear it as a giant monolithic conglomerate of online evil that not only intends to take over the world (it does) but can actually succeed at that goal (I’m not entirely sure of this yet). Let me tell you, this Zuckerberg character is a crafty motherfucker.
- Image above is from the retro future ad series by Maximidia Seminars done by Moma Propaganda that ran in Brazilian newspapers last summer (via Laughing Squid.)