From the category archives:

of note

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Here’s what is happening in the business of blogging this week. Enjoy at your leisure, and don’t forget to check out the ABDPBT, ABDPBT Tech, and ABDPBT Commodity Fetishism versions as well. If you have a link to suggest for next week, please email me at anna at abdpbt View definition in a new window dot com and I’ll check it out.

  • Facebook might be bigger than Google within five years, and worth more in ad dollars, argues Adam Rifkin in TechCrunch. Ask yourself: if this actually does happen (and this is by no means a foregone conclusion, given that we all know that Facebook SUCKS), but hypothetically, if it were to happen, what the fuck would we do then? What would we do if people did not visit our sites via Google anymore? If you think ad revenues are low now, imagine if most of it were behind a walled garden. (Via Kottke.)
  • Another interesting thing, Facebook relaunched its Groups feature this week, which is significant to you people only because of the impact it might have on online target advertising (particularly with mommybloggers, I think) in the future. If the problem with Facebook was that there were two settings: communication between two people and between everyone, Groups allows you to fine tune this, make conversations between a few people, or a cabal, or whatever. So potentially, you could have a mommyblogger group in there, and potentially, you could have advertising geotargeted (except it wouldn’t be geotargeted, it would be demographically targeted) to that group. Why does this matter? Well, it’s effectively taking your mommyblogger moneymaking status out of the picture, friends. They tag you as a mommyblogger, and see all your mommyblogger friends, and then target your groups on Facebook, and blam, you’re done. They don’t need to pay you anymore, they just pay Facebook to target your groups.

    I know you guys are wondering why I keep talking about Facebook, given the fact that I hate Facebook and, well, this blog isn’t even on Facebook and who gives a fuck, Anna? What are you smoking? Well, here’s the thing: Facebook scares me. I’ve been studying up on Facebook and am at present trying to decide if I need to fear it as a giant monolithic conglomerate of online evil that not only intends to take over the world (it does) but can actually succeed at that goal (I’m not entirely sure of this yet). Let me tell you, this Zuckerberg character is a crafty motherfucker.

  • Image above is from the retro future ad series by Maximidia Seminars done by Moma Propaganda that ran in Brazilian newspapers last summer (via Laughing Squid.)

Here’s what is happening in the business of blogging this week. Enjoy at your leisure, and don’t forget to check out the ABDPBT, ABDPBT Tech, and ABDPBT Commodity Fetishism versions as well. If you have a link to suggest for next week, please email me at anna at abdpbt View definition in a new window dot com and I’ll check it out.

  • Your Twitter rank might help you get a better reservation at hotels — and more VIP perks during your stay — if the Maloof brothers (of the Palms in Las Vegas) have anything to say about it, according to this article from Ad Age. (Thanks, Leah.)
  • I found this guest post on Problogger (by Stanford from Pushing Social) to be really useful in trying to better understand the different groups of people who read your website. Not only does he show you how to separate the readers into different groups based on their priorities and reading habits, he gives you strategies on how to best meet all of their needs and encourage increased engagement from all of your readers with your content. Nicely done.

Of Note This Week — Personal Finance Edition

by anna on September 25, 2010

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Here’s what is happening in the world of mommyblogging this week. Enjoy at your leisure, and don’t forget to check out the ABDPBT, ABDPBT Tech, and ABDPBT Commodity Fetishism versions as well. If you have a link to suggest for next week, please email me at anna at abdpbt View definition in a new window dot com and I’ll check it out.

  • Here’s a clever solution for the age-old problem with people not paying attention to online ads: replace CAPTCHA codes with corporate logos and ad placements. Here‘s how it would work from Chas Note.
  • Another cheesy means of monetizing: tag all of your pictures and videos with placements through Stippleit. Why make your readers wait to find an affiliate link further down the page in order to buy the very same pair of shoes your kid is wearing, when they can just click through directly from your picture? (Thanks, AJ).
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