More On Organizing Sneeze Pages

by anna on October 4, 2010

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Last Monday, I wrote about sneeze pages and how they can help you get readers to delve more deeply into your blog, and hopefully stick around long enough to become regular readers. What I neglected to explain was that the sneeze page View definition in a new window in not something that you do just once, but actually something that you do often, over and over again, every few months or so, so that you are consistently giving people a good look at things in your archives. As an exercise, and depending on how often you post, you can use various types of sneeze pages to send readers to different types of content on your blog. Ideally, you would be able to point to several sneeze pages in your sidebar, so that a new reader looking for posts on a given would find them organized in a more coherent way than is provided by basic category archives or tags.

Below, I’ve listed different types of sneeze pages and given links to the examples I’ve created for each. You’ll note by looking at my examples that I’ve provided an introduction to the sneeze page itself, as well as a little blurb of some kind introducing each post so that the reader knows something about the post that they will be clicking through to. This makes it a little bit more likely they will actually follow the link after visiting the sneeze page.

1. Organize by theme.

Chances are you have themes that come up repeatedly on your blog. These may loosely respond to categories, but they take it a little bit further — think of them as the thesis statements of your blog. For this blog, I think of some of the themes as being: “Know your worth” or “Don’t squander trust capital View definition in a new window”; “Look at these bloggers acting like jackasses”; “Here’s another company trying to cheat people out of money”; and “Experiments in Monetizing Social Media.” There are probably more. For now, I’ve decided to create a sneeze page on the theme of Don’t Squander Your Trust Capital.

2. Series of posts

The introduction or summary post of a series is a useful thing for people who were not around when the series was first posted. Most blogging software can tag things in a series, but this will not allow people to look at the posts in order, so making a sneeze page can make things easier for new readers. I created a sneeze page for my monetizing posts: Monetizing the Mommyblog.

3. Time

Usually time-related sneeze pages are “best of” posts that show up towards the end of the year. But, since it’s just a little too early for that, and because I always am getting searches to the effect of “What’s the deal with Anna Viele and BlogHer View definition in a new window,” on this blog, I thought I would create a time-based sneeze page that seeks to answer that question: What’s The Deal With Anna Viele And BlogHer?

4. Popular Comments

This is kind of like organizing a sneeze page of popular posts, but not exactly because it might not be the post that is really good, it might be just that the comments are particularly interesting. This sneeze page is full of posts that have comment threads that are really great, and it helps if you point out what makes them interesting along the way: Sometimes The Comments Are Better Than The Post.

Here’s what is happening in the business of blogging this week. Enjoy at your leisure, and don’t forget to check out the ABDPBT, ABDPBT Tech, and ABDPBT Commodity Fetishism versions as well. If you have a link to suggest for next week, please email me at anna at abdpbt View definition in a new window dot com and I’ll check it out.

  • Your Twitter rank might help you get a better reservation at hotels — and more VIP perks during your stay — if the Maloof brothers (of the Palms in Las Vegas) have anything to say about it, according to this article from Ad Age. (Thanks, Leah.)
  • I found this guest post on Problogger (by Stanford from Pushing Social) to be really useful in trying to better understand the different groups of people who read your website. Not only does he show you how to separate the readers into different groups based on their priorities and reading habits, he gives you strategies on how to best meet all of their needs and encourage increased engagement from all of your readers with your content. Nicely done.

The BlogHer View definition in a new window Publishing Network has just launched a new sponsored campaign to target their network members who use Twitter and Facebook. 100 bloggers from the 2,500-blogger strong network have been invited to participate in the “ninja team” running this campaign, and in return they will receive the lofty sum of $5 per tweet/Facebook message they send, based on the email I read (see below, with salient parts bolded):

We’ve got some fun and easy, 100-blogger promotional programs in support of current and future ad campaigns, and we hope you might be interested.

Our review programs are always popular, but we are often restricted to working with a handful of bloggers at a time. That’s no fun, when we have so many awesome reviewers available!

We want to help spread the word about our great contests and our fantastic review content, while spreading around a more income to our reviewers, and we wondered if you’d be interested?

We’re looking to build a ninja team of twitter and facebook gurus to help us promote active (and upcoming) BlogHer programs.

You don’t have to have thousands of followers or facebook friends to participate.

You don’t have to be based in the United States.

You don’t have to retweet canned phrases.

You don’t have to participate in any programs that you aren’t interested in.

We’ll be asking for one tweet or facebook message a week, in your own voice, for four weeks, on either facebook or twitter, and we’ll paying you $20. Easy-peasy.

We are very conscious of the integrity View definition in a new window of your twitter and facebook accounts – we don’t want you to be spamming your friends with sponsored messages, so we won’t ask for your participation in every campaign, unless you truly feel that it is a great fit for your readers.

If you’re interested, we’ll have a couple of these programs kicking off next week.

Wow, this sounds like a great deal. I bet Pioneer Woman, Bossy, Nie Nie and all of the other biggies who are still on BlogHer are all over this shit. $5 a tweet?! AWESOME.

People? Don’t sell your tweets. Not now, probably not ever. OK, maybe if you can get like $10,000 for one, like Kim Kardashian can (supposedly), then get back to me about it, OK? But not for $5. You are going to lose followers, you’re going to annoy people, and it’s not worth it. “Not enough room” in the review program, please. Don’t even get me started.

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